J.Crew Launches Partnership With Central Saint Martins College Of Arts And Design
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The Jenna Lyons Effect

Now, J.Crew’s competitors, the other quintessential American mall stores, are launching fashion-forward collaborations and innovative advertising campaigns in an effort to compete. Some brands are trying hard to establish their own Jenna Lyons and placing fashionable designers at the creative helm. This, however, is a high reach. It is one thing to seek out someone with design chops but Ms. Lyons is the whole shebang

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