Amanda Bynes: PR Power List's PR 911

PR 911

Celebs don’t call 911 in an emergency; they ring their PR people. In the old days, a well-placed item could defuse a crisis. But in a universe of voracious gossip blogs, omnipresent iPhones and truthiness, managing mishaps is much messier. How did PR pros handle the year’s most high-profile gaffes?

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