Welcome to the Dollhouse, New York Mag

The Power Girls, 15 Years Later

Remember the Power Girls? Back in 1998, New York magazine profiled five on-fire PR women who had the world—or at least New York—at their Prada-clad feet. Writer Vanessa Grigoriadis’s piece “Welcome to the Dollhouse” marked the rise of the modern PR girl archetype: “pretty, perky and remarkably plugged-in.” Fifteen years later, where are the women who fueled Moomba’s 15 minutes?

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