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Lease of the Week

Lease of the Week

Corporate Waterfront Center.

Garden State of Mind: Pearson and the Negotiations Behind its Hoboken Deal

When Kim Guadagno heard that the media and publishing giant Pearson was relocating from its longtime headquarters in Upper Saddle River, N.J., the first thing she recalled was a promise she had made.

Ms. Guadagno, New Jersey’s lieutenant governor and secretary of state, had been walking months earlier with Dawn Zimmer, the mayor of Hoboken, along that city’s waterfront. Read More

Lease of the Week

622 Broadway.

Take-Two Interactive Throws Another Coin in the Slot at 622 Broadway

When Take-Two Interactive, the video game giants behind such popular and violently lurid titles as Grand Theft Auto and  Max Payne, had a few years remaining on its lease at 622 Broadway, the landlord, Yuco Management, found itself in a curious position.

Should Yuco Management aggressively market the 69,000 square feet of space Take-Two had called its own since 2002, thereby losing its anchor tenant? Or should it do anything it could to keep Take-Two, which had in some ways branded 622 Broadway as a distinctly hip and colorful office building, especially with its endless parade of behooded video game designers and executives?

“It’s the unique building where people don’t wear suits and ties and ride bicycles to work with their dogs,” said William Cohen, an executive vice president and principal at Newmark Knight Frank, who was hired alongside colleague Mark Weiss by Yuco Management to help decide the next best move. “I’m not kidding,” Read More

Lease of the Week

77 Water Street.

When it Rains it Pours at 77 Water St.

It would have been easy for Lou D’Avanzo and his Cushman & Wakefield leasing team to rest on their laurels.

While Condé Nast’s million-square-foot lease at 1 World Trade Center last year has become a dominant emblem of downtown’s resurgence as a popular destination for office tenants, the C&W group’s lease-up of 77 Water Street has also etched its way into recent lore in the neighborhood. Read More

Lease of the Week

104 West 27th Street. (Photo by Peter Lettre)

Redwood City-based StrongMail Expands, But Not Without Hitch

Eager to extend its reach beyond the West Coast, Redwood City-based provider of interactive email and social media marketing solutions, StrongMail Systems, crept into Manhattan’s growing technology scene the fastest way it knew how: by acquiring the New York-based design firm Magnetik and consolidating in New York.

By the end of 2010, in fact, StrongMail had taken such advantage of Magnetik’s business ties and staff—not to mention 2,000 square feet of office space at 350 Seventh Avenue—that making inroads into Manhattan’s so-called Silicon Alley was beginning to seem easy.

So when StrongMail began to outgrow Magnetik’s footprint a year later, the marketing firm’s top officials approached brokers at the Kaufman Organization for a quick solution. Read More

Lease of the Week

750 Third Avenue.

Endurance Ensures 750 Third

Endurance Reinsurance needed more office space. But growing wasn’t going to be as easy as just tacking a few new floors onto its existing footprint.

The firm had split its operations between two closely located buildings on Third Avenue, 750 and 767 Third Avenue. A quick perusal of the former revealed that only a tantalizing scrap on the building’s 10th floor was available. Alone, it wasn’t going to cut it. Endurance, a roughly 60,000-square-foot tenant at the time, was looking to grow by about 50 percent or more. Read More

Lease of the Week

Starrett-Lehigh Building. (Courtesy Property Shark)

“The Most Complicated Deal I Personally Have Handled.”

It’s not uncommon to hear Manhattan’s real estate market characterized as sophisticated or complex.

Not every day, however, does a requirement as straightforward as Dentsu McGarryBowen’s uncork such an elaborate and interconnected series of transactions as it did at the Starrett-Lehigh Building.

A longtime tenant in the 2.3-million-square-foot building and one of the property’s largest users, the advertising firm needed to expand. But there was a small problem: Despite its size, the building—an artsy, far West Side location popular among creative tenants—had virtually no available space. Read More

Lease of the Week

149 Fifth Avenue. (Courtesy Property Shark)

Risk Analyst Eurasia Group Calculates the Odds at 149 Fifth Avenue

When in 2006 the real estate investor Joseph Moinian bought the office building 475 Fifth Avenue in partnership with the firm Westbrook Partners, the Eurasia Group—a tenant in the building—saw it as an opportunity. The company had years left on its lease, but word quickly spread among tenants that Mr. Moinian was going to offer handsome buyouts to empty the building so he could gut renovate the skyscraper and re-lease it at sky-high rents.

Mr. Moinian’s strategy hardly seemed audacious at the time. The economy was hot, Manhattan rents were rising by the month and prime office space was in strong demand. Read More

Lease of the Week

450 West 15th Street. (Courtesy Property Shark)

Re-inVenting the Meatpacking District

inVentiv Health, a multifaceted provider of services in the health care industry, has signed a 75,000-square-foot renewal and expansion for its subsidiary Chandler Chicco Agency at 450 West 15th Street.

The company, which handles public relations and advertising for health care companies, renewed its lease for the 300,000-square-foot building’s entire seventh floor and a portion of six. The firm will expand onto part of the building’s fourth floor, taking a little over 21,000 square feet. Read More

Lease of the Week

NYC Bonds Draw "Strong Demand" Abroad As Yield Exceeds Spain's Left

Advertising Spin-Off DDCD & Partners Moves to 17 State Street

For months DDCD & Partners had been in the market for more than 10,000 square feet of space and the new advertising firm was starting to see a trend.

Its partners had walked through one stuffy Art Deco lobby too many and had spent too much time contemplating how the company’s operations could be arranged in offices littered with bulky columns and, likewise, how company morale could be kept afloat in the cavelike environs cut off from light and air that they kept encountering.

DDCD had given its broker, CBRE executive vice president William Iacovelli, a simple mandate: find space in Midtown South. It was a request that Mr. Iacovelli was perfectly happy to comply with. For years, the neighborhood has been a draw for mad men and creative tenants alike. Read More