Katie Couric (left) and Yahoo! President and CEO Marissa Mayer. (Getty Images)

Yahoo’s Original TV Content: The Return of ‘Kraft Television Theatre’?

Back in ye old 1948, the hottest thing to watch on television was NBC’s Kraft Television Theatre, an hour-long “televised play” that aired on Wednesday nights on NBC (and later, CBS). The show was famous for a bunch of different reasons that are still relevant today, like the fact that it was the first televised hour-long drama that would appear weekly to its unapologetic form of sponsored content (“Tonight’s episode was brought to you by Cheez Whiz!”) and its solicitation and employment of young playwrights.

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