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Changing tactics after the abysmal failure of their sponsored hashtag campaign on Twitter, McDonald’s has now released their quarterly reports that indicate that most people consume their burgers and fries between midnight and 5 a.m. It’s a brilliant statistic to release, since it’s basically McDonald’s gloating that despite what everyone says about them, they’re still the go-to meal for late-night drunks. Read More
You’d have thought that Taco Bell’s tweet on Martin Luther King Day– “Have you ever dreamed about eating @TacoBell and then woke up and made that dream come true?” –would have been bad enough to scare off any other fast food chains from making another social media blunder this week. But like a line of delicious, deep-fried dominoes, McDonald’s has now toppled in the face of the almighty force that is thousands of bored, scabby teens.
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In an effort to compete with more “boutique” burger joints sprouting up in the Middle East, McDonald’s has unveiled a “Big America” series of hamburger to replace their current Israeli best-seller, the McFalafel. Read More
