
Everyone’s An Expert On Something…Even If It’s Lying to the Media: HARO vs. Ryan Holiday
“This gentleman made a mockery of journalism, and he did it for no other reason than to sell his books, ” Peter Shankman told The Observer by phone this week. The social media entrepreneur (who believes in “Twitacles”) was talking about Ryan Holiday, American Apparel public relations expert and social media con man. Mr. Holiday’s release of his first book, Trust Me, I’m Lying, last week coincided with him revealing that he had used Mr. Shankman’s service, Help a Reporter Out (or HARO), a clearinghouse for would-be expert sources, to deceive news outlets like MSNBC, ABC, and The New York Times. Read More