The MTA is soon going out with the old (and overpriced) in an attempt to maximize its ad space. The old we’re referring to is the signature face of the MetroCard, which will be cashing in its blue and gold aesthetics in lieu of an ad from any number of advertisers.

Companies can now purchase space on the front of the card at a premium, and the ad space on the back will be available at a lower rate–18 to 51 cents per card, varying by quantity (this works out to about $25,500 to $450,000 a pop). Read More