Merchandizing! It’s as natural for the world of professional sports as it is for a Kardashian (or anyone else who sleeps with a member of a professional sports team). Jerseys, hats, kosher hot dogs (actually, scratch that last one), baby clothes…these chintzy, overpriced gifts make up a major part of the revenue for any red-blooded American league.
That’s not to say that there haven’t been missteps in marketing over the years. (Nascar scrubs, anyone?) And last night, going to the fragrance launch of The New York Yankees (and the more feminine The New York Yankees for Her) over at Catch Roof, we were expecting nothing less than a full-on flop. Why would anyone try to bottle and sell the rank sweat of a baseball stadium? And what women in her right mind would buy it? Read More