
Hard-to-Explain Start-Up ‘The Cools’ Throws Hard-to-Describe Party
School may be out for the summer, but the downtown kids were in attendance at the Old School Wednesday evening for a so-called “jamborée” in honor of Olivier van Themsche’s start-up, The Cools.
The Cools is a social shopping site that’s sort of like Etsy, but for people who live in New York or Paris or want to look like they do. A “jamborée,” The Observer learned, is sort of like a party, but with shopping and performances.
To date, life has mercifully failed to imitate social networks. But wandering the three floors of the converted Nolita elementary school was not entirely unlike discovering new designers and boutiques while clicking around The Cools. The site boasts a list of “curators” like Erin Fetherston and Kathy Grayson, who drew a line down the block, but there was no list. Read More








