When people hear the traffic figures for big blogs and blog networks, they assume the sites must be swimming in money. How could they not be? With hundreds of millions, if not billions, of impressions annually, one would think that revenue would automatically follow.
But it doesn’t.
At the time of its acquisition in February Read More
As a business, the journalism industry is bipolar. For basically all of its history, it’s been bouncing between two opposing revenue models.
Though many were shocked at the news last week that uber-blogger Andrew Sullivan would be leaving The Daily Beast, opting out of the endless chase for pageviews and switching Read More
I’ll be the bearer of bad news: the press that most publicists chase for clients isn’t really worth anything. There’s a good chance no one will actually see it. Except the client, that is. The flack will make damn sure of that.
But other than that, the assumptions of publicists, clients and journalists—that being featured Read More
That sure worked out nicely didn’t it? If you were in the news business, this election could not have gone better for you.
Flashback to 2010 and the prospects were rather dim. By tradition (three decades of it), the Republican nomination was essentially assured to Mitt Romney. And he was basically boring and unelectable. Barack Obama’s Presidency wasn’t exciting, but it lacked any major disasters—no riots in the street, no drastic plunge into a depression or embarrassing failures—and he was generally well liked. Historically, for an incumbent, this means almost certain victory.
Why do you think both Michael Bloomberg and Sarah Palin stayed out of the race? Because they understood these facts.
What it really added up to was a potentially nightmarish situation for the media: a dull election with a very predictable outcome.
But somehow that’s not how it ended up. Read More
You know something has gone terribly wrong when Goldman Sachs is complaining about fair play.
But when it comes to Greg Smith and the “Why I’m Leaving Goldman Sachs” meme started by The New York Times in March, the investment bank has got plenty to gripe about. According to the Times’s own research, almost all Read More
