The click-through rate on ads shown on Facebook was about half the industry average in 2010, worse than the prior year’s performance, according to research firm Webtrends.
Facebook’s click-through rate declined to 0.051 percent in 2010 from 0.063 percent in 2009, per Webtrends’ analysis of more than 11,000 ads on the social network. Read More
Even though ad revenue is expected to surge for social networking sites, online communities will only represent a small portion of overall advertising spending, according to a report by Deloitte published at paidContent.
Deloitte’s forecasts are actually optimistic compared with yesterday’s eMarketing report. Deloitte believes ad spending on social networks will climb 40 percent Read More
Four ad startups are banding together to challenge the dominance of Google and Microsoft in search and online advertising, Erick Schonfield at TechCrunch reports.
The two megacompanies operate massive networks across millions of sites and can serve up comprehensive data on how users are interacting with ads, so why would an advertiser go with Read More
In 2011, popular social-media site Facebook is set to expand its incursions not only into users’ most sensitive personal information, but also into the booming online ad market, according to a study by digital marketing research firm eMarketer.
According to eMarketer’s latest forecasts, ad spending on social-networking sites will grow 55 percent to Read More
DoubleClick, the New York-based online advertising juggernaut Google bought for $3.1 billion in 2007, is quite sanguine about Ad Exchange, its year-old online ad marketplace that solicits real-time bids from buyers, according to a report by paidContent.
Neal Mohan, Google’s VP of product management, in an interview with paidContent, said that Read More
About.com founder Scott Kurnit’s new startup, AdKeeper, is pushing back its release to Valentine’s Day.
The initial date was supposed to be 1/11/11, Kurnit told Mashable, but the Consumer Electronics Show was eating up all the press.
Investors have sunk a total of $43 million into AdKeeper, a platform for advertisers to add Read More
New York’s 33Across has drummed up $9 million from investors, Venture Beat reports, bringing total investment in the three year-old company to $11 million.
33Across uses social media data to help advertisers target customers and publishers monetize their audiences. Clients include Sprint, eBay, and New York-based Gilt Groupe.
Prior to starting 33Across, CEO Eric Read More
Media6Degrees, a New York-based startup that provides “social targeting” to advertisers, has raised $17 million in a second round of funding to expand in that area.
The money comes at a time when the FTC is considering a “do not track” list that would allow users to opt out of online tracking by advertisers, Read More
