It's easier than ever to be in the business of making them, and easier than ever to be a customer in the space, too. (Photo: Getty)
Innovation

The State of the Podcast: Almost a Third of Us Are Listening

Is all this because of Serial? Probably, yes—even Alex Blumberg, who broke off from the NPR Podcast Industrial Complex to start his own “HBO of Podcasts” admits that Serial is responsible for the latest craze. In the past year, a host of new podcast companies like Gimlet Media, Radiotopia and Infinite Guest, there’s more great podcast-exclusive work being done than ever. At the same time, the proliferation of mobile—yes, yes, it’s another boring case of cell phones changing everything—allows us to carry along dozens of hour-long broadcasts at a time.

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