So it was all a joke. Except the sandwiches are real. And basically everything else. Read More
Last week, Gawker editor John Cook launched a crowd-funded project to purchase an alleged videotape of Toronto mayor Rob Ford smoking crack. They called it a “Crackstarter,” a play on Kickstarter, and aimed to raise $200,000 from viewers like you. As of this writing, more than $196,000 has been pledged.
It isn’t clear that Gawker will even be able to buy the video. Mr. Cook has been unable to get in touch with the video’s owner for over a week. (Mr. Cook did not return our request for comment). But one thing’s for sure: if Mr. Cook does manage to track down the owner and purchase the video, it will mean a big payday for Gawker. A post containing the video could draw record pageviews and advertising revenue. Read More
Yesterday Gawker, Galley Cat and other sites reported that Ryan Holiday, the marketing strategist, got a major book deal for a tell-all about his clients, including American Apparel founder Dov Charney and writer and professional bigot Tucker Max. Called Confessions of a Media Hit Man, the book sold to Penguin’s business imprint, Portfolio. “Major” usually implies it sold for at least $500,000. Well, we will save Mr. Holiday from confessing one aspect of his strategy. A book editor sent us a copy of Mr. Holiday’s proposal, which contains the following tactical outline:
The Press Release
The press release announcing the sale of this book is the perfect opportunity to create a compelling yet fake spectacle about the book. Relying on the fact that blogs and media outlets simply take for granted whatever is stated in a release, we will state in the press release that the advance given for this book was a spectacular sum. Blogs covering publishing and media will instantly pick up on the fact that a first time author was paid such an exorbitant amount. Combined with Ryan’s experience working with bestselling authors, this will immediately put the book on the radar of the media elites. That the information is all fake and part of a social experiment will be revealed later in the book itself—as evidence of the gullibility of the web and proof of concept. Read More
While the city burns to the ground and Michael Bloomberg says there’s nothing going on, really, it’s not just Occupy Wall Streeters who have taken up the picket signs. Today, fans of Ryan Gosling protested outside People Magazine’s headquarters to demonstrate their unhappiness with Bradley Cooper winning the ‘Sexiest Man of Read More
We’re a little disappointed with the Penguin Classics Skateboard Photo Contest on Facebook, in which literary skateboarders submit photos of their skateboards with a copy of a Penguin Classic to compete for the opportunity to win a Huckleberry Finn skateboard deck.
Is that a schoolyard status symbol these days?
Anyway, a few of Read More
James Franco, perpetual student, loves college campuses. Do college campuses love James Franco? In an effort to forcibly make the film a cult hit, Universal Pictures has announced that a college will host the world premiere of Your Highness, the punnily historical/stoner comedy starring Franco and Natalie Portman. Portman likely has better things Read More