As Mayor Bloomberg courted the wrath of the beverage industry yesterday by reminding them all how poor they were in comparison with him, New Yorkers trembled their mighty stomachs in fear that the new ban on sugary drinks over 16 ounces would ruin their hard-drinking soda ways in movie theaters and fast food outlets.

But even Bloomberg’s far-reaching proposals couldn’t touch the most sacred of all distended cup sizes: 7-11′s Big Gulp. Read More