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Innovation

The ‘Tech Effect': Blind Optimism Drives Investors to Stocks They Don’t Understand

A recent study by researchers at the Universities of Missouri and South Dakota found that we’re automatically optimistic regarding new technology and unconsciously link it to success. This phenomenon referred—to as “the technology effect”—influences decision-making and investments, and researches believe the media, tech giants and our own history of positive experiences with technology all contribute.

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