A rare success story from The New York Times media desk describes how The Atlantic turned its first profit in a decade. It took four years of “cannibalization” but here’s how it’s done:
Bring in a blog ringer to drive web traffic.
They lured Andrew Sullivan away from Time.com in what proved to Read More
Lauren Leto is a Horatio Alger story for our times, except instead of pluck and bootstraps she fashioned success from text messages that say things like “You’re the only person i know who can laugh and talk while puking.”
The Texts From Last Night founder left Michigan for New York in April, Read More