Walking into a suite in the Bryant Park Hotel, the first thing I saw, standing in the center of the room, was Ray Wise, the actor who played Laura Palmer’s father, Leland, in David Lynch’s beloved but short-lived television series Twin Peaks. The second thing I saw was a large bounty of Chipotle bags on the table.
TV on the Internet
As an increasing segment of the population cancel their cable subscription and subsist on a diet of television and films streamed through their laptops, Internet video sites like Hulu and Netflix have hastily bid on a slew of original series in the hopes that one day soon, nobody will use their televisions unless Roku is involved.
While Netflix is funding series that appeal to a cult fan base–a new season of Arrested Development, House of Cards, Lilyhammer (already renewed for a second season), and Hemlock Grove– Hulu’s recent acquisitions point to a wide-net marketing strategy: accessible shows for an audience of TV viewers who want more of the same.
Since departing NBC last year after a string of failures, former network co-chairman Ben Silverman was brought on by Barry Diller to fulfill a similar role for IAC. It is called Electus and it is a “next generation studio.”
Yesterday, Electus launched an online-only morning show for AOL. Called “AOL Daybreak,” the Read More