Simon & Schuster imprint Touchstone has cancelled a book deal with an elevator’s Twitter account because it was fake, Business Insider reports.
Well, obviously the publishing house knew that the Goldman Sachs elevator parody Twitter account was written by a person, not a machine. But when it turned out that that person didn’t even ride the elevator he pretended to be on Twitter, the rationale behind the book started to make less sense.
Whenever we go home for high school reunions or run into college friends at bars, they always ask the same question: What’s it like working for one of the most prestigious salmon-colored newspapers in New York City, the media capital of the world? And it’s like, they don’t even know that it’s not all that glamorous: half the time when we’re not at movie premieres flirting with Jon Hamm or taking yet another lunch at Michael’s, we’re looking at random videos on the internet, the same as everyone else.
That’s how we stumbled on this trailer for Harris Wittels’s Humblebrag book, based on his addictive Twitter.