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Viral Marketing

Viral Marketing

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The Gotham Observer: Batman’s City Gets the Newspaper It Deserves

When picking publications to model your fictitious newspaper on, we obviously have a bias. Still, it’s nice to see that the Warner Bros.’ viral marketing team agreed with us, as their late-June campaign for The Dark Knight Rises included clues to unlock the Gotham Observer, a newspaper that bears resemblance to our own organization in title only.

(We would never lead with a cover story on a ‘Festivity Day’…even if it was in honor of a fallen district attorney. Or if we did, we’d make the led much snappier.)

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Viral Marketing

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It's a bird, it's a plane! (Well, it is a plane.)

Chronicle Takes Viral Marketing to the Sky with Human Planes (Video)

Manhattanites are a tough bunch; it takes more than topless paparazzi or oddly threatening skywriting to phase them. But after watching this video of three RC planes shaped like humans flying over the city’s bridges we wondered what people thought as they watched people fly through the sky. Were they scared? Jealous? Did they believe that the angels of the rapture descended at last, in the visage of motor-sputtering humans up in the air?

Or were they thinking “What a great ad campaign for that movie about teenagers who can crush cars and stuff with their minds“? Read More