This year, my company will be responsible for tens of millions of dollars of online advertising, including the three biggest elections of 2013. I don’t care so much what website you’re visiting. I’ll find you, and all the other likely voters like you.
Using a few data points to target messages has been standard practice in politics for decades. Likely voters get robocalls, direct mail and visits at home from idealistic college kids looking to make a difference. If you’re not a potential voter, you’re dead to me. What’s new this time? Big Data and voter data got married and named their baby the National Online Voter File. The combination of the two spawned new voter-targeting ideas that give candidates literally millions of options.
The best part about all the news surrounding diffusion of President Barack Obama’s data machine is that it has created lots of demand by groups that don’t have the access to that brainpower. However, the news that the Obama Geek Squad generates is focused on its analytical prowess in minimizing inefficiencies with television advertising, not necessarily on its ability to deliver online advertising based on that data deep-dive. That’s where we come in: We take good data and use it to stick display and video ads on your laptops and mobile devices. Read More