power broker

David E. Green

The Repositionist of 2 Park Avenue

Even in Manhattan, a building can go stale.

In Midtown South, for example, a commercial property can amass a litany of blue-chip legal practices and financial services firms in one decade, and then, 10 years later, watch as its tenant portfolio withers in prestige.

Take 2 Park Avenue. The building once served as the base of operations for Newsday and Times Mirror Inc. back in the 1980s and 1990s and more recently for The Hartford, the Connecticut-based insurance company. Read More

The Power Broker

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The Underdog

If Leon Manoff were to sketch his nine-month search for office space on behalf of ASME, the 131-year-old association of mechanical engineers, it would look like a swirl of concentric circles, with each spiral extending farther from the organization’s space at 3 Park Avenue.

Over the course of his search, in fact, the Colliers International tenant agent toured floorplates 20 blocks north and more than three miles south, all across Lower Manhattan. In total, Mr. Manoff and his clients considered more than 30 buildings over the span of roughly 10 tours.

But as is so often the case, the building that ASME executives liked most of all was hiding in their own backyard, at 2 Park Avenue, directly out the window. Read More

Mag Giant Bonnier Inks Major Lease: 99K Feet at 2 Park

The trend-defying Bonnier Corporation, the Swedish publisher of enthusiast magazines that has been on a buying binge in what is arguably the most treacherous media market ever, has reaffirmed its allegiance to midtown south, signing a 99,000-square-foot lease in the Art Deco 2 Park Avenue, where it is now a subtenant.

Bonnier signed a 10-year Read More