social media marketing
Longtime advertising executive Jon Bond has joined the social media marketing agency Big Fuel Communications as CEO, showing that even veterans of Madison Ave. are betting on the marketing powers of Facebook and Twitter.
Social media marketing got a boost after Old Spice shook heaven and earth with a series of YouTube messages from its Read More
Ad Age announced three title bumps on Thursday evening. Executive editor Abbey Klaassen, who has been running the trade pub since editor Jonah Bloom left last December, became the titular editor. Managing editor Judann Pollack was promoted to executive editor, and AME Ken Wheaton moved up behind her.
Ms. Klaassen, 30, began as an intern Read More