
DoubleClick Online Ad-Market Revenue Rockets Higher
DoubleClick, the New York-based online advertising juggernaut Google bought for $3.1 billion in 2007, is quite sanguine about Ad Exchange, its year-old online ad marketplace that solicits real-time bids from buyers, according to a report by paidContent.
Neal Mohan, Google’s VP of product management, in an interview with paidContent, said that Read More