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By Mike Taylor 1/17/11 8:24pm

online advertising

DoubleClick Online Ad-Market Revenue Rockets Higher

DoubleClick, the New York-based online advertising juggernaut Google bought for $3.1 billion in 2007, is quite sanguine about Ad Exchange, its year-old online ad marketplace that solicits real-time bids from buyers, according to a report by paidContent.

Neal Mohan, Google’s VP of product management, in an interview with paidContent, said that Read More

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