Mind The Gap: Clothing Retailer Buys First Front-of-Metrocard Ads (Plus It’s a Coupon!)
The MTA is not exactly known for its fashion sense. There are the workaday uniforms and the baggy tailored suits of the boardroom. The LIRR and MetroNorth conductors wear hats to make Anna Wintour swoon, but that’s about it.
But now the agency will be enjoying a little fashion cache (but really, only a little) plus some extra cash thanks to The Gap. The middlebrow San Francisco clothier is the first firm to purchase the MTA’s new ads on the front of Metrocards, the agency announced today. The cards are now on sale in vending machines throughout the subway system, and the ad cards are expected to account for about 10 percent of all Metrocards in the coming months. Read More
