It’s not every day that you discover a makeshift organic fruit and cider farmer’s market stand outside a fashion show. But that’s precisely what had been constructed outside Skylight at Moynihan Station at EDUN’s spring 2013 runway presentation this past Saturday afternoon. Breezy Hill Orchards of Staatsburg, New York was stocked with the dozens of varietals of pears and apples freshly picked. Before the show, sweaty fashion editors, stylists and buyers could take a refreshing sip of apple cider. It was a smart pairing considering that Edun, which was founded by Ali Hewson and U2’s Bono, works with African manufacturers to give them an economic boost. Naturally the majority of attendees beelined it to their seats, but The Observer gulped down a bottle before the show. Read More
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