Fashion Week Observed
To Dawn Goldworm, a stuffy nose is not an inconvenience — it brings her life to a screeching halt.
“I can’t work when I have a cold,” she said. “Because I see through smell, a cold changes my whole world to black and white. I’m completely insufferable.”
She’s not just speaking in metaphor, either. Dawn and her twin sister Samantha each have a neurological condition called synesthesia, which causes the way they perceive sensory input to blend together. As Dawn explains it, they don’t just smell odors — they see them. A hint of fragrance translates into more than just a scent, they experience colors and textures as well.
“We like that you feel a little chaotic and it’s all very well planned,” explained a representative from American Express. “This is an opportunity for us to give back to our premium card members who are passionate and we are giving them a very immersive experience, as you can see, with the models running around.”
Cardmembers are spoiled with backstage tours, coups de Champagne and a gourmet spread worthy of a sultan.
“They get rushed into a show right as it is about to begin and then the best part is that after the show they get to come back into the studio and the designer comes in for a Q&A,” we were informed by one of our hosts.
The Observer threw back a few a glasses in the sun-lit salon that had been tastefully decorated with cozy loungers and a private hair salon replete with stylists, before we were ushered to the front-row of Cushnie et Ochs’s runway presentation last Friday.