The cigarette may have been replaced by a smartphone, the commercials may have given way to streaming video, and reach is now measured by retweets, but some things in advertising stay the same.
Like the Mad Men myth, Droga5’s story starts with alcohol.
Andrew Essex was the executive editor of Details magazine and was looking for advertising execs to include in the magazine’s annual power list. David Droga, worldwide creative director of mega-agency Publicis Worldwide, seemed like a good name to throw in. The two met for drinks.
Earlier this week Radaronline.com’s Choire Sicha dropped by a panel discussion that featured, among others, NYTimes.com designer Khoi Vinh, nymag.com design man Ian Adelman and soothsayer Andrew Essex.
They argued that the future of media—magazines and newspapers—doesn’t rest in some gimmicky Esquire cover. Nor does it rest in repurposing magazine material for Read More
In the late 1990s and early part of this decade, a young journalist named Andrew Essex was on the rise in Manhattan. He was a Talk of the Town editor at The New Yorker under Tina Brown; then a senior writer at Entertainment Weekly; then executive editor at Fairchild’s revamped Details. There were also stints Read More
Beauty is ever fleeting: The stunningly lush Absolute magazine was shut down today by owner Domingo Cuadra, just shy of its first birthday. Its eighth issue had alredy been printed, but whether it will be distributed is unclear. The Media Mob–which had harsh words recently with a sticky-fingered colleague about the “borrowing” of issues No. Read More