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	<title>Observer &#187; Anthony Ziccardi</title>
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		<title>Observer &#187; Anthony Ziccardi</title>
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		<title>Pocket Books Goes All In For Zombie Craze, Signs Zombie Beatles Book</title>

		<comments>http://observer.com/2009/07/pocket-books-goes-all-in-for-zombie-craze-signs-zombie-beatles-book/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 20:15:46 -0400</pubDate>
					<link>http://observer.com/2009/07/pocket-books-goes-all-in-for-zombie-craze-signs-zombie-beatles-book/</link>
			<dc:creator>Leon Neyfakh</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/beatles_1.jpg?w=300&h=199" />Following the <a href="http://www.publishersweekly.com/article/CA6671117.html">surprise success</a> of <em>Pride and Prejudice and Zombies</em>, in which Jane Austen&rsquo;s classic comedy of manners is retold as a horror story featuring the undead, Pocket Books has signed up another zombie mash-up book. This one is about the Beatles, and it will be called <em>Paul is Undead</em>.</p>
<p>Author Alan Goldsher said in an interview yesterday that the plot of the book will closely follow actual events. &ldquo;It&rsquo;s the story of the Beatles, if they were zombies,&rdquo; Mr. Goldsher said, noting that Ringo will actually be a ninja.&nbsp;</p>
<p>Mr. Goldsher&rsquo;s literary agent, <a href="/2009/media/gentle-jason-ashlock-ignores-recession-opens-literary-shop">Jason Ashlock of Moveable Type</a>, explained further: &ldquo;In the book, what we now term the 'British Invasion' was a zombie invasion, where their intent was to take over the world with their zombie mayhem.&rdquo;</p>
<p>Mr. Ashlock said that, initially, he and his client were talking about &ldquo;zombifying&rdquo; another classic, but decided they didn&rsquo;t want to just ape the conceit of an existing title wholesale. Mr. Goldsher came up with the Beatles idea instead, and Mr. Ashlock sold it in a preempt to Pocket three days after putting it on the market.&nbsp;</p>
<p>&nbsp;&ldquo;We know this monster mash-up craze can only last so long,&rdquo; Mr. Ashlock said. &ldquo;We chose this idea because it was inventive enough with the Beatles element that it could outlast what might not be a long-lasting trend. We were trying to think of something that wouldn&rsquo;t just be cool next year, but would continue to sell as an interesting item for many years to come.&rdquo;</p>
<p>The folks at Pocket Books, an imprint of Simon &amp; Schuster, believe the zombies trend has serious legs. Earlier this month, deputy publisher Anthony Ziccardi announced that Pocket would publish seven zombie-related books in conjunction with a small press that specializes in horror. At the time, Mr. Ziccardi told <em><a href="http://www.publishersweekly.com/article/CA6669916.html">Publishers Weekly</a></em>, &ldquo;We are thrilled to have the opportunity to work with Permuted Press and expand their very successful brand. We feel the horror genre, and zombies in particular, will be a growing category at retail. Even Hollywood seems to be focused on zombie tales and we feel that we are well positioned to capitalize on this trend.&rdquo;</p>
<p>In an interview today, Mr. Ziccardi backed up his point further by pointing to the public&rsquo;s renewed enthusiasm for Michael Jackson&rsquo;s &ldquo;Thriller&rdquo; video, which features the late singer and his entourage dressed up as zombies. &nbsp;</p>
<p>&ldquo;That video, more than any of his other videos, has been getting the most attention,&rdquo; Mr. Ziccardi said. &ldquo;It just sort of plays into the whole zombie interest.&rdquo;&nbsp;</p>
<p>Mr. Goldsher, who has written a number of novels and a history of the band Modest Mouse, wants to make<em> Paul is Undead</em> into a franchise. He noted that <em>Pride and Prejudice and Zombies</em> is being adapted into a <a href="http://www.publishersweekly.com/article/CA6672931.html?q=zombies">graphic novel</a>.&nbsp;</p>
<p>&ldquo;We&rsquo;re hoping to make a brand out of it,&rdquo; he said. &ldquo;My dream&mdash;and we have spoken to producers, both of the TV and film variety&mdash;is to make it an animated miniseries, done in the style of <em>Yellow Submarine</em>. That would be so fun.&rdquo;</p>
<p><em>Paul Is Undead</em> will be published by Pocket next June. In the meantime, Mr. Goldsher and Mr. Ashlock are trying to sell another book, a monster-themed parody of the blockbuster self-help book <em>The Secret</em> titled <em>The Secretion</em>.&nbsp;</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/beatles_1.jpg?w=300&h=199" />Following the <a href="http://www.publishersweekly.com/article/CA6671117.html">surprise success</a> of <em>Pride and Prejudice and Zombies</em>, in which Jane Austen&rsquo;s classic comedy of manners is retold as a horror story featuring the undead, Pocket Books has signed up another zombie mash-up book. This one is about the Beatles, and it will be called <em>Paul is Undead</em>.</p>
<p>Author Alan Goldsher said in an interview yesterday that the plot of the book will closely follow actual events. &ldquo;It&rsquo;s the story of the Beatles, if they were zombies,&rdquo; Mr. Goldsher said, noting that Ringo will actually be a ninja.&nbsp;</p>
<p>Mr. Goldsher&rsquo;s literary agent, <a href="/2009/media/gentle-jason-ashlock-ignores-recession-opens-literary-shop">Jason Ashlock of Moveable Type</a>, explained further: &ldquo;In the book, what we now term the 'British Invasion' was a zombie invasion, where their intent was to take over the world with their zombie mayhem.&rdquo;</p>
<p>Mr. Ashlock said that, initially, he and his client were talking about &ldquo;zombifying&rdquo; another classic, but decided they didn&rsquo;t want to just ape the conceit of an existing title wholesale. Mr. Goldsher came up with the Beatles idea instead, and Mr. Ashlock sold it in a preempt to Pocket three days after putting it on the market.&nbsp;</p>
<p>&nbsp;&ldquo;We know this monster mash-up craze can only last so long,&rdquo; Mr. Ashlock said. &ldquo;We chose this idea because it was inventive enough with the Beatles element that it could outlast what might not be a long-lasting trend. We were trying to think of something that wouldn&rsquo;t just be cool next year, but would continue to sell as an interesting item for many years to come.&rdquo;</p>
<p>The folks at Pocket Books, an imprint of Simon &amp; Schuster, believe the zombies trend has serious legs. Earlier this month, deputy publisher Anthony Ziccardi announced that Pocket would publish seven zombie-related books in conjunction with a small press that specializes in horror. At the time, Mr. Ziccardi told <em><a href="http://www.publishersweekly.com/article/CA6669916.html">Publishers Weekly</a></em>, &ldquo;We are thrilled to have the opportunity to work with Permuted Press and expand their very successful brand. We feel the horror genre, and zombies in particular, will be a growing category at retail. Even Hollywood seems to be focused on zombie tales and we feel that we are well positioned to capitalize on this trend.&rdquo;</p>
<p>In an interview today, Mr. Ziccardi backed up his point further by pointing to the public&rsquo;s renewed enthusiasm for Michael Jackson&rsquo;s &ldquo;Thriller&rdquo; video, which features the late singer and his entourage dressed up as zombies. &nbsp;</p>
<p>&ldquo;That video, more than any of his other videos, has been getting the most attention,&rdquo; Mr. Ziccardi said. &ldquo;It just sort of plays into the whole zombie interest.&rdquo;&nbsp;</p>
<p>Mr. Goldsher, who has written a number of novels and a history of the band Modest Mouse, wants to make<em> Paul is Undead</em> into a franchise. He noted that <em>Pride and Prejudice and Zombies</em> is being adapted into a <a href="http://www.publishersweekly.com/article/CA6672931.html?q=zombies">graphic novel</a>.&nbsp;</p>
<p>&ldquo;We&rsquo;re hoping to make a brand out of it,&rdquo; he said. &ldquo;My dream&mdash;and we have spoken to producers, both of the TV and film variety&mdash;is to make it an animated miniseries, done in the style of <em>Yellow Submarine</em>. That would be so fun.&rdquo;</p>
<p><em>Paul Is Undead</em> will be published by Pocket next June. In the meantime, Mr. Goldsher and Mr. Ashlock are trying to sell another book, a monster-themed parody of the blockbuster self-help book <em>The Secret</em> titled <em>The Secretion</em>.&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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