One ad stuck out during this year’s Super Bowl broadcast, for its message of patriotism, shared sacrifice and faith in American exceptionalism—and it wasn’t Clint Eastwood’s Chrysler spot.
The spot began with a pregnant woman, framed by a playpen and on the phone, asking an unseen person to “Be safe.” A man on what appears to be an aircraft carrier replied, “You know I will.”
It was a military recruitment commercial.
The legend “On February 24th” appears onscreen, as Eminem’s “Not Afraid” scores footage of enlisted men skydiving, deep-sea diving, and shooting in a desert. “We all have something worth fighting for,” intones a narrator as a man kisses a woman while a towheaded child rests on his shoulder and the legend “FAMILY” appears onscreen. More footage—a fighter dropping through a glass ceiling, a military funeral, a bomb exploding, many a handshake—is intercut with legends reading “HONOR,” “FREEDOM,” and “A MOTION PICTURE EVENT.”
Wait, it was a feature film trailer.