Selling the Sizzle: New York ‘Spice King’ Dhiraj Arora Lets It All Hang Out
Shortly after meeting The Observer in the lobby of the Ace Hotel last Wednesday, Dhiraj Arora—who is the owner of the spice company Arora Creations Inc., but is perhaps better known for losing his temper and a good portion of his clothing one wild night at the Four Seasons Hotel—offered up a sly word of warning.
“The last woman who tried to profile me was an editor at Trace magazine,” Mr. Arora said. The editor had overseen a 2007 article in the magazine called “Delhi Rising,” which profiled several successful South Asian Americans. A cover story on Mr. Arora was considered, he said, “but she was eventually like, ‘Yo, D., I can’t keep up with you!’” The two ended up dating, a whirlwind romance that saw the duo jetting around the globe. That was the last time Mr. Arora truly felt he was in love.
We were a little unclear about just what this disclosure had to do with us, until the handsome 36-year-old asked if we were currently seeing anyone. We were. Did our significant other treat us right? Did he take us all over the world? Well, as a matter of a fact, he did.
“That’s really great,” Mr. Arora replied effusively. Read More
