Two weeks ago, Phil Mushnick, a respected veteran sports writer for The New York Post, published a column about the Brooklyn Nets’ new brand identity, as designed with the help of Jay-Z. The team—previously known as the New Jersey Nets—had switched their colors to black and white. “Why not have him apply the full Jay-Z treatment?” Mr. Mushnick suggested, referring to the team’s part-owner. “Why the Brooklyn Nets when they can be the New York N——s. The cheerleaders could be the Brooklyn B—hes or Hoes …” Read More
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