Coors Light’s latest marketing campaign has been shot with a silver bullet.
The company is under fire for a new ad campaign that features the Puerto Rican flag wrapped around their 20 oz Coors Light cans. The campaign is to celebrate the Puerto Rican Day Parade on June 9.
Local politicians and advocates Read More
Weights and measures
There’s a scandalous new measurement controversy sweeping the NYC beverage world, and this time, we can’t even blame Bloomberg.
According to the weights and measures sticklers over at The New York Post, a number of city bars are shortchanging customers by serving pints in twelve to fourteen ounce glasses, Read More
Annals of Sent Mail
We can’t say we envy whoever’s behind the wheel of Patch, AOL’s network of hyperlocal news sites. With a torrent of bad press; a prettier, more popular sister in The Huffington Post, and executives resorting to (allegedly) defending the company in the Business Insider comments section, it’s likely Team Patch in need of a morale boost. But it’s hard to know how to make a generous statement of your confidence in the company without awakening some sales exec’s dormant inner frat boy.
The Daily Transom
Leave the flasks at home, New York moviegoers!
Last August, Gov. Cuomo passed a law that allows movie theaters with restaurants to serve booze as well, making a trip to the cinema that much more appealing. Now, AMC Theaters tells The New York Post that they are considering equipping their eight Read More
Here Come the Stories of the Hurricane
“Pretty much anything they can get their hands on,” said Matt Barclay at Park Slope’s Bierkraft in answer to The Observer‘s question about what types of beer people were picking up in anticipation of Hurricane Irene.
The rush is, indeed, on at some of the city’s tonier beer and wine stores, as news of the storm’s approach rises toward an ursine belch.
Coney Island’s reputation for iconic shtick as big business just received a highbrow boost, as Coney Island Brewing Company celebrated the beginning of their second year of business and the operation of a fully-licensed in-house brewing system, with the cutting of the world’s smallest brewery opening ribbon (a piece of Red Vine licorice, naturally).
The event had the air Read More
Gothamist posted pictures today taken by blogger Harlem Hybrid of the long-abandoned Taystee Cake factory on West 125th Street, and it’s evident that developers will have a long way to go in order to transform the deteriorating building into a Read More
A big-time private investment will bring two new commercial developments to a stretch of West 125th Street that could include the first brewery in Harlem since Prohibition.
Can a newspaper with an editorial staff of 15 people sustain a bar by itself?
The answer, we strongly suspect, is yes, as a 5,000-square-foot watering hole is set to open in the New York Observer Building. Moreover, the New York Beer Company will serve only local fare, much like the little salmon paper, making Read More
A beshorted Mario Batali, purple socks tucked into orange Crocs, barreled toward a makeshift podium in a corner of Birreria, the new Eataly brewpub 15 stories above the Flatiron, on its invitation-only opening night Thursday.
He grabbed an orange from a huge tub on the way and placed it on the podium.
“This is Read More