By Drew Grant 8/14/12 12:18pm

Viral Video

Video

Julia Childs, master chef (PBS)

PBS Auto-Tunes Julia Child’s Hot Chocolate Truffles (Video)

Several weeks ago, PBS Digital Studios released a Bob Ross mashup called “Happy Little Clouds.” It was the follow-up to the studio’s Mister Rogers Auto-Tune smash hit, “Garden of Your Mind,” and it was all sorts of wacky. What are you doing, PBS? Public Broadcasting isn’t supposed to be hipster-cool!

But following the “If it’s not broke, don’t fix it,” theorem, we now have a Julia Child remix, “Keep on Cooking.” It’s making us kind of hungry. Read More

By Drew Grant 7/26/12 3:47pm

viral videos

Bob Ross' 'Happy Little Clouds' (YouTube)

‘Happy Little Clouds’: PBS Takes Preemptive Measures With Bob Ross Mashup (Video)

Kudos to PBS for getting on the ball with this whole Internet/meme fad. Unlike some stations owned by the billionaires over at Viacom, the Public Broadcasting Service doesn’t have the money to go after every copyright infringement on YouTube. Instead, they’ve creatively solved the problem of people re-appropriating old clips of their shows by doing it themselves at PBS Digital Studios: where they turn out impressively self-aware videos auto-tuning the syndicated stars of the network.

It’s all for the LOLs, of course, but it’s also ingenious viral marketing for a network that’s biggest draw is a guy who paints “Happy Little Clouds.” Read More

By Lydia DePillis 4/03/09 12:46pm

Happy Little Hipsters Toast PBS Painting Icon Bob Ross

It may have been the most innocent of alcohol-swilling madhouses the Lower East Side has seen for a while.

A line stretched down the block—even after the PBR open bar had ended!—with a “Happy Little Raffle” to benefit a local arts charity, landscape painting tutorials, and the “world’s first official” Bob Read More