Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, WWD reports, enticing customers to pay more for more kinds of content on multiple platforms.
Speaking at a paidContent conference, Conde Nast president Bob Sauerberg said the magazine publisher wants digital media to be the “gateway” for consumers to subscribe to a “brand”-formerly-known-as-magazine’s editorial products, including a “productized” version of the magazine’s archives and “branded experiences.”
As the new Kindle Fire tablet is shipped out to Amazon customers this week, Condé Nast has made its titles available on the Fire’s top competitor, Barnes and Noble’s NOOK Tablet, and its predecessor, the NOOK Color.
Today president Bob Sauerberg announced that 17 Condé Nast titles will be available on NOOK Read More
Not long after Scott Dadich was appointed executive editor of digital magazine development for all of Condé Nast, “the tops of the mastheads,” as the senior editorial staffs are called, filed into the company’s fourth-floor lecture hall for a series of meetings. Condé’s new iPad king was holding court.
This wasn’t the first time the tastemakers of 4 Times Square had met Mr. Dadich. He’d been shopping “that Wired thing” around the company since it debuted in iTunes’ App Store in May 2010 to considerable fanfare and a flurry of downloads.
But this time, Mr. Dadich faced a few more sets of crossed arms.
Barbara Fairchild is leaving Bon Appetit after 32 years at the magazine, Conde Nast announced this afternoon. She will remain editor-in-chief until a successor is named.
Last year, after Conde Nast made the surprising decision of closing Gourmet and retaining Bon Ap, Ms. Fairchild was hailed as sort of a forgotten hero at Conde Nast. Apparently, her position as Read More
Conde Nast decided a summer Friday afternoon would be the perfect time to announce a new president at the company. Bob Sauerberg is becoming the president of Conde Nast, and will be responsible for moving “the company to a new business model focused around digital connectivity, technology development, and consumer insight,” according to a press Read More
Conde Nast is bringing Gourmet back in the form of an app.
It’s an experiment for Conde Nast: They’ll take a magazine they folded (because they said it lost too much money) and replace the printed product and the employees they laid off there with a big internet community. And the Gourmet archives.
The “Gourmet Read More