On Monday, we bemoaned the rise of the “teaser” trailer: mini-commercials for this generation’s A.D.D.-addled youth that market specifically in hype, not products. As an example, we pointed to the mysterious new J.J. Abrams trailer for something called Stranger: clocking on on YouTube at just over a minute long, the flurry of speculation about which of the famed Star Trek‘s directors many, many projects this could possibly be a commercial for–his upcoming Star Wars film, perhaps?–was disportioniate to the amount of effort put into the (very) short preview.
It would have been bad enough if this had turned out to be part of a larger marketing campaign for a movie, or television show. But several sites have made the connection between the alternate title of the video–S.–and the name of an interactive novel that will Abrams will be releasing in conjunction with Mulholland Books/Little, Brown and his production company Bad Robot on October 29th.
Whenever we go home for high school reunions or run into college friends at bars, they always ask the same question: What’s it like working for one of the most prestigious salmon-colored newspapers in New York City, the media capital of the world? And it’s like, they don’t even know that it’s not all that glamorous: half the time when we’re not at movie premieres flirting with Jon Hamm or taking yet another lunch at Michael’s, we’re looking at random videos on the internet, the same as everyone else.
That’s how we stumbled on this trailer for Harris Wittels’s Humblebrag book, based on his addictive Twitter.
We usually don’t watch book trailers but this one is kind of like an episode of Curb Your Enthusiasm and also stars Riverhead publisher Geoff Kloske! It also has the actor Timothy Hutton and the author Julie Klam, who has written a book about a dog called Love at First Bark. We didn’t know that until the end of the trailer though.
Maus, Art Spiegelman‘s graphic novel series where Nazis are cats and Jewish people are mice (and the Swedish are inexplicably reindeer) is still the only comic book to have won a Pulitzer. As the story progresses, the art in Maus gets pretty meta — Mr. Spiegelman inserts himself into the narrative by interviewing his Holocaust-surviving father, who is a mouse, (as is Mr. Spiegelman) but at certain parts his character lifts off his mask and behind it there a person. But that isn’t Art Spielgman either, just another facsimile of his persona that he created in attempt to understand his relationship with his own story.