As a young woman, one of the most memorable coming-of-age moments is being taken to get your first bra: equal parts mortifying and thrilling, it’s one of those prepubescent rites that most adults wouldn’t care to repeat.
And yet a colleague and I recently found ourselves re-enacting a scene from Judy Blume in the bathroom stalls of The Observer offices, trying to assess our respective digits under Jockey’s new numbers-only sizing system. The Volumetric Fit Bra sizing kit contains a measuring tape and 10 plastic cup molds labeled numerically. You try each one until you find a fit, like a soft-core Cinderella. “Do you think this plastic cup makes my boobs look bigger?” I joked. Read More