In what may be the season’s unsexiest journalism trend, mainstream media companies are launching military-related news sites, on the theory that defense-related digital ad spending will grow as the industry’s print stalwarts fade.
In February, the blog network Breaking Media acquired AOL’s two-year-old defense blog, AOL Defense. (It was later renamed “Breaking Defense.”) Last month, CQ Roll Call, the Congress-obsessed publication owned by Economist Media Group, launched Topic A: Defense. Politico quietly enlisted a half-dozen reporters to add defense coverage to its Politico Pro subscription product. And last week, Atlantic Media unveiled Defense One, an online-only publication about defense and national security. Read More