The Pin Crowd

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Real Simple

Adventures in the Pin Trade: Women’s Magazines Find Dame Demo on Fast-Growing Pinterest

There’s a scene in Girls, Lena Dunham’s “voice of her generation” HBO series, where the dweeby Shoshanna sits on the floor of her Elizabeth Street bedroom, surrounded by magazines. Jessa, her worldlier cousin, pulls off her headphones long enough to inquire what she’s getting up to.

“It’s my manifestation board,” Shoshanna explains, “I use it for inspiration. Like when I’m not feeling inspired I just look at it.”

A riff on “vision boards,” an Oprah-endorsed self-help method from The Secret, the pastime signaled her character’s naïveté, of a kind with her pink velour sweatsuit and Sex and the City worship. A scrapbook for the life one wishes one had, the “vision board” has been mocked by everyone from Barbara Ehrenreich to It’s Always Sunny in Philadelphia. But aspirational scrapbooking lives on, nowhere more so than on Pinterest, the image-sharing site that exploded early this year to reach more than 10 million users. Read More

off the record

© Kevin Tachman 2011

A Marriage Plot at Conde Nast

On Thursday night, the newest editor-in-chief in the Conde Nast pantheon, Brides editor, Anne Fulenwider posed for a photograph with her new bosses, executives John Bellando and Jill Bright, and her husband Bryan Blatstein. As they arranged themselves, a drink slipped out of hand, shattering upon impact and splashing the celebrants with champagne. Read More

Today at Conde Nast: Layoffs at Brides

The magazine layoffs are beginning now at Conde Nast.

About a dozen people were laid off today at Brides, the only Conde Nast bridal magazine left standing after the company’s elimination of Modern Bride and Elegant Bride on Monday afternoon. All of the layoffs today were on the publishing side, a Conde Nast source said.

According to an Read More