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	<title>Observer &#187; bug labs</title>
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		<title>Observer &#187; bug labs</title>
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		<title>Build Your Dream Cell Phone &#8211; Bug Labs Partners With AT&amp;T</title>

		<comments>http://observer.com/2010/10/build-your-dream-cell-phone-bug-labs-partners-with-att/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 16:19:43 -0400</pubDate>
					<link>http://observer.com/2010/10/build-your-dream-cell-phone-bug-labs-partners-with-att/</link>
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/keyboard-bug_0.jpg?w=300&h=225" />The small New York firm, Bug Labs, has become the darling of the nation's biggest carriers, who hope developers will use Bug Labs tools to create lots of cool new gadgets, inspiring consumers to purchase more of the expensive data that runs over their networks.</p>
<p>In the last month, <a href="http://bit.ly/azJDqI">Bug Labs announced partnerships AT&amp;T and Verizon. </a>The deals will make it easier for anyone to invent a device using Bug Labs hardware and integrate it with the nation's two largest mobile networks.&nbsp;</p>
<p>Here's the draw for AT&amp;T and Verizon. They want more devices, like the iPad, that convince consumers to spend another $20-30 a month on data. Instead of waiting for Apple or Samsung to invent the next great category of device, the big networks are embracing the idea of open source.</p>
<p>Bug Labs CEO Peter Semmelhack envisions a world in which third-party developers create new gadgets that can be easily prototyped using Bug Labs' toolkit. Some will be specialized devices created by companies to fill a specific need, say monitoring the alcohol intake of long distance truckers or the direction of prevailing winds for forest fire fighters.</p>
<p>Other devices will be aimed at consumers, and the ones that find a mass market could then make the transition to selling on bigger platforms like Verizon and AT&amp;T's websites and retail outlets.</p>
<p>"Right now there are hundreds of thousands of apps but only a few dozen mobile devices," Semmelhack tells <em>The Observer</em>. "We want to create an ecosystem for mobile hardware that is just as robust as the one which exists for software."</p>
<p>Once upon a time, this would have sounded like a noble pipe dream. But with the nation's two biggest carriers on board, and more likely eager to partner, Semmelhack's open source revolution may soon become a reality.</p>
<p>"New York was once a hub for creating new hardware," says Semmelhack. "I hope to make that a part of the city's DNA in the future."</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/keyboard-bug_0.jpg?w=300&h=225" />The small New York firm, Bug Labs, has become the darling of the nation's biggest carriers, who hope developers will use Bug Labs tools to create lots of cool new gadgets, inspiring consumers to purchase more of the expensive data that runs over their networks.</p>
<p>In the last month, <a href="http://bit.ly/azJDqI">Bug Labs announced partnerships AT&amp;T and Verizon. </a>The deals will make it easier for anyone to invent a device using Bug Labs hardware and integrate it with the nation's two largest mobile networks.&nbsp;</p>
<p>Here's the draw for AT&amp;T and Verizon. They want more devices, like the iPad, that convince consumers to spend another $20-30 a month on data. Instead of waiting for Apple or Samsung to invent the next great category of device, the big networks are embracing the idea of open source.</p>
<p>Bug Labs CEO Peter Semmelhack envisions a world in which third-party developers create new gadgets that can be easily prototyped using Bug Labs' toolkit. Some will be specialized devices created by companies to fill a specific need, say monitoring the alcohol intake of long distance truckers or the direction of prevailing winds for forest fire fighters.</p>
<p>Other devices will be aimed at consumers, and the ones that find a mass market could then make the transition to selling on bigger platforms like Verizon and AT&amp;T's websites and retail outlets.</p>
<p>"Right now there are hundreds of thousands of apps but only a few dozen mobile devices," Semmelhack tells <em>The Observer</em>. "We want to create an ecosystem for mobile hardware that is just as robust as the one which exists for software."</p>
<p>Once upon a time, this would have sounded like a noble pipe dream. But with the nation's two biggest carriers on board, and more likely eager to partner, Semmelhack's open source revolution may soon become a reality.</p>
<p>"New York was once a hub for creating new hardware," says Semmelhack. "I hope to make that a part of the city's DNA in the future."</p>
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		<title>Odd Couple &#8211; Soho Based Bug Labs Lands Huge Partnership With Verizon</title>

		<comments>http://observer.com/2010/09/odd-couple-soho-based-bug-labs-lands-huge-partnership-with-verizon/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 20:52:15 -0400</pubDate>
					<link>http://observer.com/2010/09/odd-couple-soho-based-bug-labs-lands-huge-partnership-with-verizon/</link>
			<dc:creator>admin</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/keyboard-bug.jpg?w=300&h=224" /><a href="http://opennetwork.verizonwireless.com/aboutOpenDev.aspx#working_bug">Soho based Bug Labs announced a major partnership today with Verizon Wireless</a>. It's a huge opportunity for Bug, but founder Peter Semmelhack also felt he had some explaining to do.</p>
<p><a href="http://bugblogger.com/author/peter-semmelhack/">In a blog post he wrote</a>, "It may come as a surprise to you that a company that is so often vilified for being closed is teaming up with Bug Labs, a company that is defined by its openness.  I was skeptical at first too.  But over the past several months the teams we've worked with at Verizon have demonstrated time and again their commitment to supporting our mission."</p>
<p><a href="http://www.evdoinfo.com/content/view/3057/64/">Verizon's high margin landline business is shrinking</a>. To solve that, says Semmelhack, the company must either, "Convince you to pay more for services on devices that you currently own (e.g. your phone) or get you to pay for services on new device types (e.g. iPad)."</p>
<p>Bug is providing Verizon with a kit that will allow developers to produce hardware prototypes quickly and easily. The idea is to have a sort of app store for hardware, with thousands of different gadgets on sale instead of dozens.&nbsp; And by outsourcing the process, Verizon is hoping to keep costs low.</p>
<p>The mission at Bug Labs is to empower folks to build all kinds of devices using their modular, open source hardware. Verizon is in this to make more money. Semmelhack thinks that, strangely enough, a partnership might be the best way for them both to succeed.</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/keyboard-bug.jpg?w=300&h=224" /><a href="http://opennetwork.verizonwireless.com/aboutOpenDev.aspx#working_bug">Soho based Bug Labs announced a major partnership today with Verizon Wireless</a>. It's a huge opportunity for Bug, but founder Peter Semmelhack also felt he had some explaining to do.</p>
<p><a href="http://bugblogger.com/author/peter-semmelhack/">In a blog post he wrote</a>, "It may come as a surprise to you that a company that is so often vilified for being closed is teaming up with Bug Labs, a company that is defined by its openness.  I was skeptical at first too.  But over the past several months the teams we've worked with at Verizon have demonstrated time and again their commitment to supporting our mission."</p>
<p><a href="http://www.evdoinfo.com/content/view/3057/64/">Verizon's high margin landline business is shrinking</a>. To solve that, says Semmelhack, the company must either, "Convince you to pay more for services on devices that you currently own (e.g. your phone) or get you to pay for services on new device types (e.g. iPad)."</p>
<p>Bug is providing Verizon with a kit that will allow developers to produce hardware prototypes quickly and easily. The idea is to have a sort of app store for hardware, with thousands of different gadgets on sale instead of dozens.&nbsp; And by outsourcing the process, Verizon is hoping to keep costs low.</p>
<p>The mission at Bug Labs is to empower folks to build all kinds of devices using their modular, open source hardware. Verizon is in this to make more money. Semmelhack thinks that, strangely enough, a partnership might be the best way for them both to succeed.</p>
<p>&nbsp;</p>
]]></content:encoded>
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