"Jessica brings with her a lot of enthusiasm for the social web and a wide background of digital experience, as well as a deft sense for the kind of content that people love to share," Scott Lamb, BuzzFeed's editorial director said in an email. "We couldn't be happier she's joining us."

Ms. Misener has been at HuffPo's style vertical since October 2011 and was promoted to senior editor just last September. Before HuffPo, she spent two years running Lovelyish, Xenga.com's style vertical.

"I've had a great year at Huffington Post working on style, and I'm excited to branch out into a wider variety of coverage at BuzzFeed and be fully immersed in the social web," Ms. Misener said in an email to the Observer. "I'm thrilled to be joining them."

Ms. Misener, who has a master's in religion and classical antiquity from Yale, was a rare book librarian before moving over to write for the Internet. Like most New York writers. Ms. Misener lives in Brooklyn, but, as she notes on her website, has yet to try the borough's famous artisanal mayonnaise. 

(Updated 1:17 p.m.)

Both are veterans of the L.A. Times--Mr. Rushfield ran the entertainment section of the paper's website until 2009, did a stint as the West Coast editor of Gawker and is currently a Vanity Fair contributing editor. Ms. Aurthur was the television editor for the paper before becoming the West Coast editor of Newsweek/ Daily Beast.

BuzzFeed reporter Michael Hastings will contribute to the  west coast bureau's entertainment coverage as a correspondent-at-large. Mr. Hastings, who is currently covering the presidential election, wrote the famous Rolling Stone profile of Stanley McChrystal that led to the general's dismissal.

“We’ll bring a combination of fun, viral ready takes of the moments and trends in entertainment, coupled with serious boots-on-the-ground reporting that goes beyond the day's headlines.  From pop culture foibles to looks behind the studio gates, covering Hollywood with BuzzFeed’s sensibility will be a challenge for which I couldn’t be more thrilled,” Mr. Rushfield said in a statement.

The L.A. bureau will also house BuzzFeed Video, the video team that Ze Frank was tapped to run last month.

Ms. Sanders follows Emily Fleischaker, the BuzzFeed's food editor and the former online editor at BonAppetit.com, in the path from Conde to Buzz. Ms. Fleischaker left to start the BuzzFeed's food vertical in August.

"Rachel has the writing voice and personality we were looking for. She gets the social aspect of food, which is so important to what we'll be doing. We're excited to have her on board," Ms. Fleischaker said in an email to the Observer.

Ze Frank

BuzzFeed has seemingly been on a hiring spree since the end of last year when they hired Ben Smith to expand their original content offerings. The social news site's latest addition is web video pioneer Ze Frank, who has signed on as Buzzfeed's Executive Vice President Of Video. In a statement announcing the hiring of Mr. Frank, BuzzFeed’s Founder & CEO, Jonah Peretti, said he hopes his newest staffer will do with YouTube what the click generating, social news site has already done with Facebook and Twitter.

“As a social publisher, BuzzFeed's growth has been driven by Facebook and Twitter and we are thrilled that Ze Frank is joining to extend our work to YouTube,” said Mr. Peretti.

Mr. Frank became famous in 2006 for “The Show with Ze Frank,” a yearlong online series that was seen as a template for the modern video blog. He restarted his eponymous show this year after getting funding from Kickstarter. He plans to continue that endeavor. At BuzzFeed, Mr. Frank will work with the editorial team to produce video content and help advertisers make sponsored, branded content.

Buzzfeed's newly minted EVP and a merry team of video producers will start creating content for BuzzFeed ASAP on the West Coast.

“I've been a longtime fan of the way that BuzzFeed creates and curates great social content, so it's a thrill to join them. There is a great opportunity to bring BuzzFeed's philosophy to the wild west of online video and I'm excited to be putting together a talented team in LA to make that happen,” Mr. Frank said in a statement.

Jonah Peretti.

A tipster points us the way of hasbuzzfeedhiredanyonenewtoday.tumblr.com, a single-serving site tracking Buzzfeed hires on a daily basis. And guess what you'll find if you click today? The words "YEP, IT'S A GIRL" with a link to Hillary Reinsberg's Twitter feed, wherein the Abrams Media employee who writes for pun-and-wordplay-connoisseur website The Jane Dough announces her hiring at Buzzfeed.

This is very useful for, like, twenty (ish) media reporters and those Buzzfeed employees who want to better know the people they're going be sharing their increasingly small workspaces with. Still: Servicey!

fkamer@observer.com | @weareyourfek