off the record
off the media
When BuzzFeed announced the launch of its new business vertical, many people skeptically wondered how a site that is known for its animal listicles would carve out space in the relatively straitlaced world of business reporting.
“People on Wall Street like to laugh, they have humor,” Peter Lauria, editor of Business Buzz, told Off the Record. “So I think being able to mix serious scoops, smart analysis and fun stuff together is a fun recipe that we have the ability to do that no one else does.”
When people hear the traffic figures for big blogs and blog networks, they assume the sites must be swimming in money. How could they not be? With hundreds of millions, if not billions, of impressions annually, one would think that revenue would automatically follow.
But it doesn’t.
At the time of its acquisition in February Read More
Last winter, BuzzFeed got a pony. Well, technically it was a miniature horse named Mystic, and she came by for a visit one morning—a surprise treat for hitting a web-traffic goal. Sure, a cash bonus might have been more practical, but a little pony with pink ribbons in her mane and a tiny gold party hat that stuck up like a unicorn’s horn? So much cooler. And judging by the photos that employees quickly posted on Facebook and Twitter, Mystic’s visit was basically the best day ever. At least until the time she visited with a piglet and a tiny bandana-
wearing goat. Or the time Grumpy Cat—the famous cranky-looking feline—stopped by.
It was enough to make even a Google employee jealous. Not that Google’s New York offices don’t have their own enviably cool visitors—Stephen Colbert, Lang Lang and Toni Morrison, to name just a few. Employees also get razor scooters. And pool tables. And arcade games. And subsidized massages. And free gourmet meals. And a full-service, full-size dessert truck permanently parked on the eighth floor.
These days, visitors to a New York office are as likely to stumble into a game of Ping-Pong as they are to find suited workers shuffling through a grim landscape of carpet tile and cubicles. Thrillist has a kegerator; building-mate Foursquare has shuffleboard and a beer of the week. Etsy’s Dumbo headquarters blends homemade coziness and high-end design so masterfully it could make an Urban Outfitters executive weep.
off the media
BuzzFeed and The New Yorker couldn’t be more different, right? Well, what if you combined them? In honor (we assume) of the news of tech editor Matt Buchanan’s seemingly unlikely path from the Internet-friendly world of BuzzFeed to the prestige brand of The New Yorker, a hashtag has sprung up on Twitter to mash up the two sensibilities. Meet #BuzzFeedNewYorker.
Here are our nine of our favorites (in no particular order):
I’ll be the bearer of bad news: the press that most publicists chase for clients isn’t really worth anything. There’s a good chance no one will actually see it. Except the client, that is. The flack will make damn sure of that.
But other than that, the assumptions of publicists, clients and journalists—that being featured Read More
Big Apple Idolatry
Noted political heavyweight (or parody Twitter feed) @Wise_Kaplan has decided to nominate BuzzFeed writer McKay Coppins for Mayor of New York.
Mr. Coppins, who covers the political beat, looks like he is down–or at least going with it. He changed his Twitter avatar to a campaign poster.
In the event of a Coppins capaign, we nominate @Wise_Kaplan to be his campaign manager. His tweets may not fly with more traditional mayoral hopefuls, but we think they strike the right note for a BuzzFeed candidate.
- Let’s guess who Scarlett Johansson’s new boyfriend is! She was holding hands with him at the Beatrice Inn, and the beau has been described as “dark-haired and slightly taller than her but skinny.” He also “may have been speaking French at one point.”
Steve Kandell is going to BuzzFeed to become the editor of the website’s new foray into longform, narrative journalism. Mr. Kandell was the Editor-in-Chief at SPIN during the magazine’s redesign and has worked as a freelance editor at Details.
“Even though print itself is becoming less prevalent, the conversation-provoking longform journalism and profiles that have long been a staple Read More
Gawker Media sites and BuzzFeed went down last night during the worst of the winds and rain, but they are up and running again–although Gawker is in a slightly different format. Both have servers at Datagram–which, incidentally, is in lower Manhattan and was heavily impacted by the storm.
Gawker sites went down around 7 pm last night. Late this morning, Gawker Media started posting on more spare-looking tumblr sites that were set up when the sites failed. Now, Nick Denton just wants to get the word out.
“If we’re the indestructible cockroaches of the media world, now’s the time to show it,” Mr. Denton wrote in an staff email (full text below).
BuzzFeed’s website was down for about 20 minutes last night during the presidential debate. If you were relying on its politics vertical for debate coverage, then you may have missed some viral gems.
“Our data center’s upstream network providers were having bandwidth and latency issues. We’re in the process of putting in place Read More