The R.J. Reynolds Tobacco Company had a problem. How, they asked themselves, can we get these misanthropic twenty-somethings to smoke our cigarettes instead of the ones they already smoke? Then, a light bulb: Brooklyn. We’ll sell our cigarettes on the cred accrued by Williamsburg.
So they put the Williamsburg Bridge on the package, Read More
You’re just another rebellion-minded young kid with ambitions to be like one of those people you associate yourself with. That’s correct, you want to be a hipster. And where do these hipsters live? Well, you know they live in Williamsburg, in Brooklyn, where the PBR flows like water and irony is the lingua franca. But Read More