The New York Observer

You wouldn’t think, but not all mail-merge, en masse, preformed emails are alike. Which is why journalism nonprofit ProPublica created their a wonderful little feature—right now, in beta—called the Message Machine, which crowd-sources communications like emails from campaigns, collects them, and notes the small differences. The one they’re working on now is about Sarah Jessica Parker fundraising for Barack Obama in New York City.

It’s pretty interesting to watch—and note—the way most people got emails that left out the emphatic praise of Sarah Jessica Parker from emails other recipients received. Read More