Brooklyn, as we all know, is not merely a place, but an idea, an image, a brand. The borough’s most attractive and—depending on who you talk to—annoying qualities and products have been exported out of state and across oceans, over hill and dale, to far flung regions of the earth. There are no doubt many parties responsible for this phenomenon, but Lara Fitch, CEO and founder of the website, retailer and lifestyle chronicler Strolby, is certainly among them.
Offering twee clothing, tchotchkes, toys and home goods from Kings County’s most local and authentic boutiques, Strolby “helps little shops reach big audiences so our neighborhoods can still feel small.” Given her commitment to the borough where she has lived for some 10 years, we can only guess that she and her husband Ted Lazarus, a lawyer for Google, will not abandon it now that they have sold for $1.75 million their condo at 659 Carroll Street, in Park Slope. Read More