philanthropy

The ACRIA fundraiser.

The Big Balls Are Back: 2012 Brings Good News for New York Charities

Last month, more than 700 tuxedoed and ball-gowned revelers gathered in the Museum of Natural History’s Milstein Hall of Ocean Life for the annual S.L.E. Lupus Foundation gala. As the attendees feasted on black American caviar, Margaret Dowd, the foundation’s executive director, was marveling at something else: the size of the crowd.

The foundation had not seen so many people at its annual gala since 2007. “It’s been very tough the last few years, and we had to cut expenses drastically,” she said. “In 2009, many of our donors said, ‘Our portfolios were really harmed and we have to cut our donations, but we’ll be back.’ And they did come back. This year has been much, much better.”

The benefit raised $2.5 million—a significant jump from the $2.2 million raised at last year’s. Things have not returned to the 2007 level, when the gala’s $3.2 million haul set a national record, which has yet to be topped, for lupus research funds collected at a single event, but the foundation is on track to raise 10 to 12 percent more this year than the previous one. Ms. Dowd added that the nonprofit’s spring luncheon saw such a dramatic spike in attendance this year—a 30 percent increase—that next year they plan to hold it in the Plaza. Read More

Big Apple Idolatry

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Big Apple Idolatry: Bushnell Settles Sex Score, Paul Rudd’s Lucky Strike, and Baldwin’s Beef Fetish

- Fresh off his Broadway run in Chicago, Usher will be kicking his feet up in one of those swivel pods on the third season of The Voice. He and Shakira will be taking over for Christina Aguilera and Cee-Lo Green, who are vacating their judges’ chairs on NBC’s hit music contest. Of coorse, Usher has an ace card up his sleeve to win over any waffling young talent. It’s two words, and rhymes with Bustin Tweezer. Read More

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Whatever Happened to Just Shopping There?

Corner Store Pledge Drive: Small Businesses Look To Crowdfunding

When Aaron Hillis and his wife bought Cobble Hill’s Video Free Brooklyn—a well-loved but somewhat dingy relic from the age of VHS—they had rather lofty plans for the store. They would transform the outmoded space into hub of film culture that would redefine the role of the video store in the time of Netflix. It would be both a boutique offering personalized service and an event space (thanks to collapsible shelves) with screenings and discussions. But like many fledgling entrepreneurs, their plans far outpaced their pocketbooks—Mr. Hillis figured he would need about $50,000 to revamp the space.

They might have tried for a bank loan, or made do until they saved enough for the renovation, but neither option was very appealing, so the Hillises did what everyone with a creative vision and a lack of cash seems to do these days: they launched a crowdfunding campaign.

“I don’t think it’s any different or less valid than when PBS or NPR ask people to donate for a free tote bag, or the Kickstarter campaign in Detroit to build a life-size statue of RoboCop,” said Mr. Hillis, who has thus far raised about $7,000 (with two weeks to go on a $50,000 campaign) on Indiegogo. “As long as you’re transparent about where the money is going, you’re putting together something that people want to be a part of.” Read More