Last week, Gawker editor John Cook launched a crowd-funded project to purchase an alleged videotape of Toronto mayor Rob Ford smoking crack. They called it a “Crackstarter,” a play on Kickstarter, and aimed to raise $200,000 from viewers like you. As of this writing, more than $196,000 has been pledged.
It isn’t clear that Gawker will even be able to buy the video. Mr. Cook has been unable to get in touch with the video’s owner for over a week. (Mr. Cook did not return our request for comment). But one thing’s for sure: if Mr. Cook does manage to track down the owner and purchase the video, it will mean a big payday for Gawker. A post containing the video could draw record pageviews and advertising revenue. Read More