
Feel the Lease: Anthropologie Picks Chelsea Market for Latest Spot
75 Ninth Avenue
Anthropologie is the kind of store that specializes in turning products into feelings—the feeling, for instance, that each of its shoppers embodies a high-femme ideal of ruffled, insouciant originality—while inescapably exposing those feelings as fantasies. Of course, it’s hardly a novel trick, marketers tapping into consumers’ readiness to buy a feeling. Read More