Foreign Affairs

Laura Cerrano gets her feng shui on

Smirnoff Warding Off Spirits in Queens to Win Over Buyers from China

Most of the sights and sounds at this morning’s event in Long Island City were pretty standard fare for a groundbreaking: guys in shirts and ties, wearing hard hats and holding novelty shovels, a massive back hoe parked in the back of a lot prepped for excavation.

A less ordinary sight however, was the young woman in a dark skirtsuit pacing the edges of the earthen lot, chanting quietly and gently tossing grains of vodka-soaked rice while development executives looked on appreciatively.

As bizarre as the sight may sound, it is almost surely a sign of things to come on the home front. Read More