off the record
off the record
At first we thought it was an elaborate social experiment. A few days before New York Fashion Week, Condé Nast’s populist women’s magazine, Glamour, announced it had teamed up with hipster depot Opening Ceremony to bring readers an exclusive and stylish offer: a cat sweater—that is, a sweater embroidered with face of a cat—available in black and white, which would retail online for an affordable $99.
Was the joke that the Opening Ceremony imprimatur and Glamour’s platform could convince fashion lemmings like us that cat sweaters are cool? Come next Fashion Week, would we be reading a Glamour tell-all about how it gamed the fashion marketing machine to trick us into spending $99 on a garment most often found in a Midwestern Salvation Army?
It turns out the cat sweater was just one of a slew of unconventional but earnest marketing experiments Condé Nast’s stumbling cash cow debuted at Fashion Week—foremost its redesign.
The Eight-Day Week
Each year, Glamour magazine highlights the accomplishments of ten college women, as a reminder to readers that women’s magazines have not yet managed to irrevocably damage all young women.
Last week, the chosen ones were flown to New York, where they toured Glamour’s offices and the U.N., took in a Broadway show and got L’Oreal Read More
Gloria Steinem either was or was not interested in talking about The Playboy Club, the upcoming NBC series depicting the milieu in the buxom-bunny warrens where she’d worked, undercover, in the 1960s. “It’s defunct, it doesn’t exist anymore,” she told The Transom, adding to comments in another interview in which she told Reuters she hoped Read More
On the night of the magazine industry’s annual awards gala, it’s common for editors to feel spurned, slighted and resentful.
This year, editors are having their feelings hurt in advance.
On Monday, the American Society of Magazine Editors overhauled the way its biggest awards are judged, so that titles will compete on the basis of Read More
Looking through Vanity Fair‘s International Best Dressed List, which was released last week, we found a few friendly and familiar Condé Nast faces.
- Cindi Leive, editor in chief of Glamour. Her favorite things: a black Chloé dress and her wedding ring.
- Bruce Weber, photographer and regular contributor to Read More